Numbers aren’t Personal…selling your home is.
Numbers don’t have feelings. What they represent often has significant meaning. During my tenure as county treasurer, I watched as other treasurers across the state had a cold, almost sterile way of conducting business on behalf of the people. We require home/property owners to pay half of their property taxes at Christmas time, often creating a significant financial burden on those who were struggling financially. It was something that I was always cognizant of, especially when someone took the time to come discuss these matters in person. It was never my goal to hold a tax sale. In fact, I worked with those who truly desired to stay in their homes to help resolve their deficiencies. There was no statute for accepting partial payments. That allowed me to work with homeowners to take their partial payment and keep their property off the tax sale. In my 23+ years, the only property I sold at tax sale was with the blessing of the property owner.
I have spent a significant part of my career in real estate servicing short sales. It is a specialty, most agents want nothing to do with listing short sale properties. It is a niche market that I have cultivated over time, allowing me to remove the stress and burden from homeowners that are struggling to make their mortgage payment. Once we have determined that a qualifies as a short sale, I become the intermediary between the homeowner and the mortgage company. When that happens, the constant barrage of collection calls cease, and you get to watch that stress melt away from your client. Over the years I have closed 97% of my short sale listings, saving countless families from the agony of foreclosure. Removing the burden from my clients is an honor and privilege that I take very seriously.
Property investors aren’t emotionally compelled; it is a strictly about the numbers. Investment property is another specialty area, it can certainly feel sterile at times. Representing clients in the sale of their home is extremely personal, the numbers nearly always have an emotional aspect. Selling your home can bring out a litany of emotions, which can sometimes test the boundaries of the professional relationship. Creating realistic expectations upfront, having a true understanding of market variables and the financial implications is vital. There is no magic formula or special marketing strategy that brings buyers to your listing, we all essentially have the same marketing plan. Pricing your home correctly is the driver that generates offers. With the first 30 days garnering the majority interest once listed, ensuring your home is priced correctly is the best and most effective way to attract buyers.
